Employed South Africans are working hard for their financial freedom according to a new survey that shows their resilience and renewed sense of optimism despite the persistent pressures of a challenging economic climate.
According to the 2025 Old Mutual Savings & Investment Monitor (OMSIM), many consumers are not only hopeful about the future but are also taking deliberate steps to improve their financial wellbeing.
The OMSIM is an annual study that tracks the financial attitudes, behaviours and priorities of working South Africans earning a minimum of R8 000 per month.
It serves as a barometer for the country’s financial health, capturing the lived experiences and evolving behaviours of the middle-income market. The 2025 findings tell a story of adaptation, resourcefulness and a steady shift from crisis management to more forward-looking financial behaviour.
